Rabu, 13 April 2011

Worldwide in 60 days with the Ford Fiesta


The new Ford Fiesta has been getting much attention in the social media world and lately, the foot of the Fiesta is not showing any sign of slowing down. Indeed, the compact vehicle of Ford is the center of a whole new hype due to Fiesta Tour 2010. During the tour, which took place from September until mid-October, journalists traveled around the globe, writing about his experiences along the way. The tour began in the United States, continued in Canada, the Middle East, China and Southeast Asia before finishing in Australia.

The journey was undertaken to promote the launch of the new 2011 Fiesta in the United States also celebrate a sale to one millionth Fiesta, which occurred in September 2010. Journalists were invited to the e.u.a., United Kingdom and Australia to lead the Fiesta in the world, starting in Los Angeles. During the long two months, journalists have written feature stories about the most unusual and unvisited places in each region. For example, the agenda called for a visit to Hollywood stunt driving school, a stop on Jay Leno's garage and cook-off one egg in bodywork Fiesta in death Valley, where temperatures soared beyond 120 degrees Fahrenheit.

During the journey, drivers were expected to cover more than 15000 miles of open road through 20 countries from four different continents. Each region brought new adventures and surprises for the members of the media. According to Ford, during the American tour, the writers rode with the team that keeps the lights burning, Las Vegas stopped in Tennessee to checkout old airplanes that were converted into private homes across visited a Texas artist who makes works of art in the dust on the Windows of cars. Clearly, this was without a regular tourist vacation.

During each part of the journey, the media writers used locally built cars. This means that, during the European leg, the crew media led Ford Fiestas of driving on the left. Also to make sure the repair issues was minimal, they swapped cars three times during the two month long tour.

After the American tour ended in New York, went to Europe for the second part of the trip, which began in Shannon, Ireland. The members of the media visited Lisdoonvarna, a city famous for its annual matchmaking festival 150 years, as well as Dublin, where they were transported across the sea from Ireland to Wales.

The 2011 Ford Fiesta Tour also treked throughout England and finally came to Europe through the channel tunnel. Once in Europe, journalists out Nurburgring, which included 14 kilometers of roads weaving through a dark forest notorious. As journalists travelled further East, they visited a taxi driver, belly dance found out car purchase of influence of women as Saudi Arabia, even though they are not the unit and witnessed a race between a car and a camel.

Since journalists arrived in Shenzhen, China in their Ford fiestas, they might check one of the biggest and most bizarre electronic gadget markets today. There they saw items such as a cell phone that looks like a pack of cigarettes, as well as a solar powered recharging personal electronics.

From there, the trip was to Thailand, Malaysia and Singapore. There the drivers met most educated taxi driver in the world (who holds a Doctorate from Yale,) an elephant paints and monks to bless cars.

Last but not least, the journalists traveled to Australia where they check out legendary locations such as Darwin, Ayers Rock, Bathurst and Sydney.

The highly anticipated 2010 Ford Fiesta Tour without doubt brought more attention to the latest edition of Ford as since many readers with an interesting insight about the world around them. Highlighting the places often forgotten in the world in a fun way crafted advantage of Ford and drew more attention to your product, as well as potential customers involved as if it had been with their social media marketing campaign.








Rob Gillingham is the President and owner of Bob Gillingham Ford, located in Parma, Ohio, which sells a variety of new Ford cars and trucks, preowned Ford and classic vehicles.


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